Products bought through live commerce in India 2024

Published by A. Minhas, Sep 16, 2024

According to a survey conducted by Rakuten Insight in May 2024, around 52 percent of respondents in India reported purchasing fashion accessories, such as jewelry and watches, through live commerce. On the other hand, 44 percent of respondents indicated buying consumer electronics via live commerce.

Products bought through live commerce in India as of May 2024

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Release date

September 2024

Region

India

Survey time period

May 9 to 31, 2024

Number of respondents

15,053 respondents

Age group

16 years and above

Special properties

among 6,789 female and 8,264 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: Which item(s) did you purchase through live shopping events or streams? Choose all that applies.

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Overview

6

Usage

6

Channels

7

Consumer behavior

5

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