According to a survey conducted by Rakuten Insight in May 2024, around 52 percent of respondents in India reported purchasing fashion accessories, such as jewelry and watches, through live commerce. On the other hand, 44 percent of respondents indicated buying consumer electronics via live commerce.
Products bought through live commerce in India as of May 2024
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Rakuten Insight. (September 3, 2024). Products bought through live commerce in India as of May 2024 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1491623/india-products-purchased-via-live-commerce/
Rakuten Insight. "Products bought through live commerce in India as of May 2024." Chart. September 3, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1491623/india-products-purchased-via-live-commerce/
Rakuten Insight. (2024). Products bought through live commerce in India as of May 2024. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1491623/india-products-purchased-via-live-commerce/
Rakuten Insight. "Products Bought through Live Commerce in India as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1491623/india-products-purchased-via-live-commerce/
Rakuten Insight, Products bought through live commerce in India as of May 2024 Statista, https://www.statista.com/statistics/1491623/india-products-purchased-via-live-commerce/ (last visited September 27, 2024)
Products bought through live commerce in India as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1491623/india-products-purchased-via-live-commerce/