Familiarity with global luxury brands Thailand 2024, by gender

Published by Kankanit Ciba, Sep 16, 2024

According to a survey by Rakuten Insight in July 2024, Chanel was the most familiar global luxury brand among female respondents in Thailand. Meanwhile, Gucci was the most recognizable luxury brand for male respondents.

Awareness of global luxury brands in Thailand as of July 2024, by gender

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Release date

September 2024

Region

Thailand

Survey time period

July 11 to 30, 2024

Number of respondents

16,595 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following global luxury brands are you aware of? (Choose all that applies)”

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Statistics on " Luxury goods in Thailand "

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Other statistics that may interest you Luxury goods in Thailand

Overview

4

Key indicators

6

Segments

5

Leading brands

5

Consumer behavior

6

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Topics

Luxury goods in ThailandRetail sector in ThailandBeauty and personal care in ThailandRetail shopping behavior in ThailandSocial media in Thailand
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