Information channel for luxury goods brands in India 2024

Published by A. Minhas, Sep 16, 2024

According to a survey conducted by Rakuten Insight in July 2024, approximately 49 percent of respondents in India reported that they relied on social media as their primary source of information about luxury brand goods. In contrast, less than 15 percent of respondents turned to blogs and newspapers. The survey also indicated that around 21 percent of respondents reported purchasing luxury goods once a year.

Information channel for luxury goods brands in India as of July 2024

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Release date

September 2024

Region

India

Survey time period

July 11 to 30, 2024

Number of respondents

20,953 respondents

Age group

16 years and above

Special properties

among 9,169 female and 11,784 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)

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