Main reasons for purchasing luxury goods in India 2024

Published by A. Minhas, Sep 16, 2024

According to a survey conducted by Rakuten Insight in July 2024, around 47 percent of respondents in India cited high quality as their primary reason for purchasing luxury goods. In contrast, about ten percent of respondents pointed to the limited availability and resale value of luxury items as their main incentive for buying them.

Main reasons for purchasing luxury goods in India as of July 2024

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Release date

September 2024

Region

India

Survey time period

July 11 to 30, 2024

Number of respondents

20,953 respondents

Age group

16 years and above

Special properties

among 9,169 female and 11,784 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)

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