According to a survey by Rakuten Insight in May 2024, 80 percent of respondents aged 25 to 34 years in Malaysia said they accessed live commerce or live shopping event through social media platforms to purchase an item. Meanwhile, 38 percent of respondents aged 16 to 24 years reported purchasing through live shopping on e-commerce marketplaces.
Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by age group
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Rakuten Insight. (September 4, 2024). Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1491450/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-age/
Rakuten Insight. "Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by age group." Chart. September 4, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1491450/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-age/
Rakuten Insight. (2024). Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1491450/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-age/
Rakuten Insight. "Live Commerce Platforms Accessed to Purchase An Item among Consumers in Malaysia as of May 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491450/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-age/
Rakuten Insight, Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by age group Statista, https://www.statista.com/statistics/1491450/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-age/ (last visited December 19, 2024)
Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491450/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-age/
