According to a survey by Rakuten Insight in May 2024, 31 percent of respondents in Thailand stated that they had shopped more than six times through livestream commerce within the past 12 months. Meanwhile, 12 percent of respondents said they watched the live-streaming events but did not purchase an item.
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Everything on "Social commerce in Thailand" in one document: edited and divided into chapters, including detailed references.
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Overview
Key performance indicators
Live Commerce
Influencer marketing
Consumer behavior
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