According to a survey by Rakuten Insight in May 2024, 80 percent of female respondents in Malaysia said they accessed live commerce or live shopping event through social media platforms to purchase an item. Meanwhile, 41 percent of male respondents reported purchasing through live shopping on e-commerce marketplaces.
Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by gender
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Rakuten Insight. (September 4, 2024). Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by gender [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1491443/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-gender/
Rakuten Insight. "Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1491443/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-gender/
Rakuten Insight. (2024). Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by gender. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1491443/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-gender/
Rakuten Insight. "Live Commerce Platforms Accessed to Purchase An Item among Consumers in Malaysia as of May 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491443/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-gender/
Rakuten Insight, Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by gender Statista, https://www.statista.com/statistics/1491443/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-gender/ (last visited December 04, 2024)
Live commerce platforms accessed to purchase an item among consumers in Malaysia as of May 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491443/malaysia-live-commerce-platforms-accessed-to-purchase-an-item-by-gender/
