According to a survey by Rakuten Insight in May 2024, 54 percent of female respondents in Malaysia said they purchased cosmetics and skincare through live commerce or live shopping events. Meanwhile, 39 percent of male respondents reported that they purchased bags and shoes through live commerce.
Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender
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Rakuten Insight. (September 4, 2024). Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight. "Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight. (2024). Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight. "Items Purchased through Live Commerce Events or Streams among Consumers in Malaysia as of May 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight, Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender Statista, https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/ (last visited December 19, 2024)
Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
