According to a survey by Rakuten Insight in May 2024, 54 percent of female respondents in Malaysia stated that they participated in live commerce or live shopping events because they wanted to discover new offers or discounts. Meanwhile, around nine percent of Malaysian respondents of both genders reported that live auctions were competitive and exciting.
Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024, by gender
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Rakuten Insight. (September 4, 2024). Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1491404/malaysia-reasons-for-participating-in-live-commerce-events-by-gender/
Rakuten Insight. "Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1491404/malaysia-reasons-for-participating-in-live-commerce-events-by-gender/
Rakuten Insight. (2024). Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1491404/malaysia-reasons-for-participating-in-live-commerce-events-by-gender/
Rakuten Insight. "Leading Reasons for Participating in Live Commerce Events among Consumers in Malaysia as of May 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491404/malaysia-reasons-for-participating-in-live-commerce-events-by-gender/
Rakuten Insight, Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024, by gender Statista, https://www.statista.com/statistics/1491404/malaysia-reasons-for-participating-in-live-commerce-events-by-gender/ (last visited December 19, 2024)
Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491404/malaysia-reasons-for-participating-in-live-commerce-events-by-gender/
