According to a survey by Rakuten Insight in May 2024, 51 percent of respondents in Malaysia stated that they participated in live commerce or live shopping events because they wanted to discover new offers or discounts. Meanwhile, around nine percent of Malaysian respondents reported that live auctions were competitive and exciting.
Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024
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Rakuten Insight. (September 4, 2024). Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1491390/malaysia-reasons-for-participating-in-live-commerce-events/
Rakuten Insight. "Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024." Chart. September 4, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1491390/malaysia-reasons-for-participating-in-live-commerce-events/
Rakuten Insight. (2024). Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1491390/malaysia-reasons-for-participating-in-live-commerce-events/
Rakuten Insight. "Leading Reasons for Participating in Live Commerce Events among Consumers in Malaysia as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491390/malaysia-reasons-for-participating-in-live-commerce-events/
Rakuten Insight, Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024 Statista, https://www.statista.com/statistics/1491390/malaysia-reasons-for-participating-in-live-commerce-events/ (last visited December 18, 2024)
Leading reasons for participating in live commerce events among consumers in Malaysia as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491390/malaysia-reasons-for-participating-in-live-commerce-events/
