According to a survey by Rakuten Insight in May 2024, 27 percent of respondents between the ages of 25 and 34 years in Malaysia stated that they had shopped three to six times through livestream events within the past 12 months. Meanwhile, 36 percent of Malaysian respondents above 55 years old said they neither watch live commerce videos nor shop through livestreaming events.
Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024, by age group
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Rakuten Insight. (September 4, 2024). Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1491385/malaysia-frequency-of-purchasing-on-live-commerce-by-age/
Rakuten Insight. "Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024, by age group." Chart. September 4, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1491385/malaysia-frequency-of-purchasing-on-live-commerce-by-age/
Rakuten Insight. (2024). Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1491385/malaysia-frequency-of-purchasing-on-live-commerce-by-age/
Rakuten Insight. "Frequency of Purchasing An Item Using Live Commerce among Consumers in Malaysia as of May 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491385/malaysia-frequency-of-purchasing-on-live-commerce-by-age/
Rakuten Insight, Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024, by age group Statista, https://www.statista.com/statistics/1491385/malaysia-frequency-of-purchasing-on-live-commerce-by-age/ (last visited December 18, 2024)
Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491385/malaysia-frequency-of-purchasing-on-live-commerce-by-age/
