According to a survey by Rakuten Insight in May 2024, 25 percent of respondents in Malaysia stated that they had shopped three to six times through livestream events within the past 12 months. Meanwhile, 21 percent of Malaysian respondents said they neither watch live commerce videos nor shop through livestreaming events.
Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024
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Rakuten Insight. (September 4, 2024). Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1491380/malaysia-frequency-of-purchasing-on-live-commerce/
Rakuten Insight. "Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024." Chart. September 4, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1491380/malaysia-frequency-of-purchasing-on-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1491380/malaysia-frequency-of-purchasing-on-live-commerce/
Rakuten Insight. "Frequency of Purchasing An Item Using Live Commerce among Consumers in Malaysia as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491380/malaysia-frequency-of-purchasing-on-live-commerce/
Rakuten Insight, Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024 Statista, https://www.statista.com/statistics/1491380/malaysia-frequency-of-purchasing-on-live-commerce/ (last visited December 19, 2024)
Frequency of purchasing an item using live commerce among consumers in Malaysia as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491380/malaysia-frequency-of-purchasing-on-live-commerce/
