In 2024, influencer profiles that focused on winter sports had the highest engagement rate in Norway, at six percent. The second-most engaged category of influencer accounts was extreme sports and outdoor activities, followed by adult content.
Engagement rate of influencers on Instagram in Norway in 1st half of 2024, by category
An influencer is defined as an account with more than 1,000 followers by the source. The source does not provide a definition of how they calculate and define the categorizations; what accounts belong to which category.Â
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HypeAuditor. (September 9, 2024). Engagement rate of influencers on Instagram in Norway in 1st half of 2024, by category [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1491361/instagram-influencer-engagement-rate-by-category-norway/
HypeAuditor. "Engagement rate of influencers on Instagram in Norway in 1st half of 2024, by category." Chart. September 9, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1491361/instagram-influencer-engagement-rate-by-category-norway/
HypeAuditor. (2024). Engagement rate of influencers on Instagram in Norway in 1st half of 2024, by category. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1491361/instagram-influencer-engagement-rate-by-category-norway/
HypeAuditor. "Engagement Rate of Influencers on Instagram in Norway in 1st Half of 2024, by Category." Statista, Statista Inc., 9 Sep 2024, https://www.statista.com/statistics/1491361/instagram-influencer-engagement-rate-by-category-norway/
HypeAuditor, Engagement rate of influencers on Instagram in Norway in 1st half of 2024, by category Statista, https://www.statista.com/statistics/1491361/instagram-influencer-engagement-rate-by-category-norway/ (last visited January 05, 2025)
Engagement rate of influencers on Instagram in Norway in 1st half of 2024, by category [Graph], HypeAuditor, September 9, 2024. [Online]. Available: https://www.statista.com/statistics/1491361/instagram-influencer-engagement-rate-by-category-norway/