Most talked about brands on Instagram in Sweden 2024, by number of mentions

Published by Statista Research Department, Sep 20, 2024

In the first half of 2024, there were 1.32 million mentions of smakbox, a Swedish food-taste box subscription service, on Instagram in Sweden. Comparably, there were vastly fewer mentions of other brands. The second-most mentioned brand was nyhetsmorgon, news morning Sweden, with 449 thousand mentions.

Most talked about brands on Instagram in Sweden in 1st half of 2024, by number of mentions (in 1,000s)

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Release date

September 2024

Region

Sweden

Survey time period

H1 2024

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers. Numbers have been rounded.

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