Share of time spent viewing CTV in the U.S. 2024, by brand

Published by
Julia Stoll,
Dec 19, 2024

As of February 2024, Roku held an impressive nearly half share of the total time spent viewing content on connected TVs, leading the TV operating system market in the United States. Amazon came in second position, with a share of 16 percent, while Samsung devices accounted for 14 percent of the viewing time.

Distribution of time spent viewing connected TV (CTV) in the United States as of February 2024, by brand

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Release date

June 2024

Region

United States

Survey time period

February 2024

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Statistics on " Connected TV viewership in the United States "

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Overview

6

Device brands and streaming services

5

Consumer behavior

6

Perception of CTV ads

5

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Topics

Linear TV and video streaming in the BeneluxTraditional media in the NetherlandsVideo streaming in the NetherlandsMedia in BelgiumOnline video in Belgium
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