Individuals who ordered online in the Nordic countries 2023, by occupation

Published by Statista Research Department, Sep 12, 2024

According to data from 2023, the occupational status of Nordic consumers affects how much they shop online. In Norway, employees purchase the most over the internet, at roughly 95 percent of them. Danish students, on the other hand, engage in e-commerce the most, with around 94 percent of them having bought goods online in the last 12 months. In all Nordic countries, retirees or other individuals not in the workforce purchased the least online. This was the lowest in Finland, at approximately 57 percent.

Share of online shoppers in the Nordic countries in 2023, by employment status

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Release date

June 2024

Region

Denmark, Finland, Norway, Sweden

Survey time period

2023

Special properties

last online purchase in the past 12 months

Supplementary notes

The figures have been rounded.

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Overview

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Segments

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Consumption

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Device usage

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Shopping apps

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Topics

E-commerce in the NordicsBeauty and personal care e-commerce in the NordicsOnline food delivery in the NordicsE-commerce in FinlandE-commerce in Denmark
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