Most talked about brands on Instagram in Sweden 2024, by influencers

Published by Statista Research Department, Sep 20, 2024

In the first half of 2024, there were 292 influencers who mentioned IKEA Sverige on their Instagram feed in Sweden. The Swedish Childhood Cancer fund, barncancerfonden, was discussed by 284 Swedish influencers and was the second-leading brand in this figure.

Leading brands on Instagram in Sweden in the 1st half of 2024, by number of influencers mentioning them (in 1,000s)

© Statista 2024
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Release date

September 2024

Region

Sweden

Survey time period

H1 2024

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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