Based on a survey conducted in April 2023, the practice of dynamic pricing that ticket providers adopt in their ticket sales for live events faced mixed opinions from consumers worldwide. As for concert tickets, only in Indonesia and Hong Kong did the majority of respondents consider this method a fair practice. By contrast, almost two thirds of surveyed consumers in Great Britain and Canada consider it to be unfair.
Share of adults who consider dynamic pricing fair or unfair for concert tickets worldwide in 2023
* “Fair” equals the share of adults who selected “very fair” plus “slightly fair”. “Unfair” equals the share of adults who selected “very unfair” plus “slightly unfair”.
** The sample size varied between 511 and 2,054 for each country.
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YouGov. (June 11, 2024). Share of adults who consider dynamic pricing fair or unfair for concert tickets worldwide in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1491299/dynamic-pricing-concerts-opinion-worldwide/
YouGov. "Share of adults who consider dynamic pricing fair or unfair for concert tickets worldwide in 2023." Chart. June 11, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1491299/dynamic-pricing-concerts-opinion-worldwide/
YouGov. (2024). Share of adults who consider dynamic pricing fair or unfair for concert tickets worldwide in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1491299/dynamic-pricing-concerts-opinion-worldwide/
YouGov. "Share of Adults Who Consider Dynamic Pricing Fair or Unfair for Concert Tickets Worldwide in 2023." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1491299/dynamic-pricing-concerts-opinion-worldwide/
YouGov, Share of adults who consider dynamic pricing fair or unfair for concert tickets worldwide in 2023 Statista, https://www.statista.com/statistics/1491299/dynamic-pricing-concerts-opinion-worldwide/ (last visited December 18, 2024)
Share of adults who consider dynamic pricing fair or unfair for concert tickets worldwide in 2023 [Graph], YouGov, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1491299/dynamic-pricing-concerts-opinion-worldwide/
