U.S. adults who consider if food is processed before buying it, 2024, by generation

In 2024, around 79 percent of adults in the United States reported that when shopping for food and beverages, they consider whether food is processed before purchasing it. Millennials were the generation most likely to take such consideration, with 82 percent. The consumption of ultra-processed foods such as potato chips, candy, and soft drinks has been linked to an increased risk of a number of health issues including certain cancers, cardiovascular disease, and type 2 diabetes. This statistic shows the percentage of adults in the United States who consider if food is processed before purchasing it as of 2024, by generation.