Public investment in AI in Spain 2024, by sector

As of 2024, Spain had mobilized 600 million euros in artificial intelligence (AI) investments, a significant portion of which was allocated to the industry, cities, and digitalization sector. Other important investment areas included cloud and big data, as well as cybersecurity. 

A Spanish population increasingly reliant on AI tools

In 2023, over 95 percent of respondents in Spain indicated that they were familiar with artificial intelligence, although almost 23 percent acknowledged lacking a clear understanding of what it was about. That same year, over 12 percent of respondents reported using AI tools the previous day, while around 26 percent had done so within the past week. Regarding the adoption of AI tools by Spanish companies, it is expected to increase from around ten percent in 2024 to 75 percent by 2030.

Generative AI in business

The benefits expected by adopting AI in enterprises are numerous, notably improved efficiency and cost reduction. Within Spanish companies, the main use cases for generative AI in 2024 were chatbots and virtual assistants, as well as content generation. However, in Spain as in most countries, the lack of talent and technical skills constitutes the main barrier to generative AI adoption by companies.