As of March 2024, a significant share of connected TV (CTV) users in the United States have canceled streaming services in the past year, regardless of political affiliation. Over one third of Democrats and Independents, as well as nearly 30 percent of Republicans have removed a subscription-based service. Meanwhile, the share of consumers removing ad-supported streaming services was lowers: one in ten users canceled a free ad-supported streaming service.
Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation
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LG Ads Solutions. (July 31, 2024). Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions. "Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation ." Chart. July 31, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions. (2024). Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions. "Share of Connected Tv (Ctv) Users Who Have Removed Subscription-based or Free Ad-supported Streaming Services in The past 12 Months in The United States as of March 2024, by Political Affiliation ." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions, Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation Statista, https://www.statista.com/statistics/1491175/streaming-service-cancelation-political-affiliation-us/ (last visited January 08, 2025)
Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation [Graph], LG Ads Solutions, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1491175/streaming-service-cancelation-political-affiliation-us/
