Familiarity with global luxury brands Philippines 2024, by gender

Published by
Christy Balita,
Sep 12, 2024

According to a survey by Rakuten Insight in July 2024, Louis Vuitton was the most familiar global luxury brand among female respondents in the Philippines. Meanwhile, Gucci was the most recognizable luxury brand for male respondents in the Philippines. 

Awareness of global luxury brands in the Philippines as of July 2024, by gender

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Release date

September 2024

Region

Philippines

Survey time period

July 11 to 30, 2024

Number of respondents

13,474 respondents

Age group

16 years and older

Special properties

among 9,502 female and 3,972 male respondents

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following global luxury brands are you aware of? (Choose all that applies)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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