According to a survey by Rakuten Insight on luxury goods, as of July 2024, Gucci was the luxury brand with the highest awareness among consumers in the Vietnam, with 74 percent of respondents stating this. Meanwhile, only six percent of respondents were aware of Moncler.
Awareness of global luxury brands in Vietnam as of July 2024
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Rakuten Insight. (September 4, 2024). Awareness of global luxury brands in Vietnam as of July 2024 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1491163/vietnam-awareness-of-global-luxury-brands/
Rakuten Insight. "Awareness of global luxury brands in Vietnam as of July 2024." Chart. September 4, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1491163/vietnam-awareness-of-global-luxury-brands/
Rakuten Insight. (2024). Awareness of global luxury brands in Vietnam as of July 2024. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1491163/vietnam-awareness-of-global-luxury-brands/
Rakuten Insight. "Awareness of Global Luxury Brands in Vietnam as of July 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491163/vietnam-awareness-of-global-luxury-brands/
Rakuten Insight, Awareness of global luxury brands in Vietnam as of July 2024 Statista, https://www.statista.com/statistics/1491163/vietnam-awareness-of-global-luxury-brands/ (last visited November 19, 2024)
Awareness of global luxury brands in Vietnam as of July 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491163/vietnam-awareness-of-global-luxury-brands/
