Influencing factors to buy luxury goods Vietnam 2024

Published by
Minh-Ngoc Nguyen,
Sep 13, 2024

According to a survey by Rakuten Insight on luxury goods, as of July 2024, around 49 percent of consumers in Vietnam stated that they purchased luxury goods due to the high quality of the items. Meanwhile, only three percent of respondents indicated that they were influenced by the after-care services and exclusive membership perks.

Leading influencing factors to purchase luxury goods in Vietnam as of July 2024

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Release date

September 2024

Region

Vietnam

Survey time period

July 11 to 30, 2024

Number of respondents

4,609 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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