Popular sources to find new content on CTV in the United States 2024

Published by
Julia Stoll,
Dec 18, 2024

As of May 2024, the TV home screen was the most popular source for American CTV users when looking for new content to watch, with 44 percent of Black audiences stating to use this discovery source. The app homepage followed, with 41 percent of the Black consumers and 40 percent of all respondents preferring this source to find new series and movies.

Most popular sources to find new content to watch among connected TV users in the United States as of May 2024

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Source

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Release date

June 2024

Region

United States

Survey time period

February to May 2024

Number of respondents

1,435 respondents

Age group

18 years and older

Special properties

CTV users

Method of interview

Online panel

Citation formats
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Statistics on " Minorities and representation in TV and film in the United States "

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Overview

4

Film

7

TV and video streaming

8

Consumer perspectives

5

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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