According to a 2024 recent survey, streaming TV is popular across all political groups in the United States, with 63 percent of respondents preferring it. Independents show the highest preference at 70 percent, followed by Democrats and Republicans, revealing that streaming services appeal to a wider audience, regardless of political affiliation.
Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation
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LG Ads Solutions. (July 31, 2024). Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions. "Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation." Chart. July 31, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions. (2024). Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions. "Share of Connected Tv (Ctv) Users Preferring to Watch Streaming Tv over Cable, Satellite, or Broadcast Tv in The United States as of March 2024, by Political Affiliation." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions, Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation Statista, https://www.statista.com/statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/ (last visited January 08, 2025)
Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation [Graph], LG Ads Solutions, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
