Frequency of purchasing an item through live commerce Vietnam 2024

Published by
Minh-Ngoc Nguyen,
Sep 13, 2024

According to a survey by Rakuten Insight on live commerce, as of May 2024, approximately 38 percent of respondents in Vietnam stated that they had shopped more than six times through livestream events within the past 12 months. Meanwhile, around ten percent of respondents reported that they neither watch live commerce videos nor shop through livestreaming events.

Frequency of purchasing an item using live commerce in Vietnam as of May 2024

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Release date

September 2024

Region

Vietnam

Survey time period

May 9 to 31, 2024

Number of respondents

3,943 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?"

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