During a survey among business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States published in April 2024, around 55 percent said brand management was a highly critical aspect of the CMO role. Additionally, 49 percent mentioned customer experience (CX).
Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024
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EY. (April 16, 2024). Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY. "Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024." Chart. April 16, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY. (2024). Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY. "Most Important Aspects of The Cmo Role According to Business-to-business-to-consumer (B2b2c) Chief Marketing Officers (Cmos) at Financial Services Companies in The United States as of April 2024." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY, Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024 Statista, https://www.statista.com/statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/ (last visited December 30, 2024)
Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024 [Graph], EY, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
