Frequency of purchasing an item through live commerce Philippines 2024

Published by
Christy Balita,
Sep 11, 2024

According to a survey by Rakuten Insight in May 2024, 26 percent of respondents in the Philippines stated that they had shopped three to six times through livestream events within the past 12 months. Meanwhile, 18 percent of respondents said they neither watch live commerce videos nor shop through livestreaming events.

Frequency of purchasing an item using live commerce in the Philippines as of May 2024

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Release date

September 2024

Region

Philippines

Survey time period

May 9 to 31, 2024

Number of respondents

12,317 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?"

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Overview

6

Usage

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Channels

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Consumer behavior

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