As of March 2024, television remains the most preferred platform among connected TV (CTV) users in the United States for watching movies, TV shows, and sports. Meanwhile, mobile devices are the top choice for watching social videos, with 68 percent of users opting for them.
Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2024, by content type
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LG Ads Solutions. (April 3, 2024). Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2024, by content type [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions. "Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2024, by content type." Chart. April 3, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions. (2024). Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2024, by content type. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions. "Most Preferred Platform among Connected Tv (Ctv) Users for Watching Content in The United States as of March 2024, by Content Type." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions, Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2024, by content type Statista, https://www.statista.com/statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/ (last visited January 09, 2025)
Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2024, by content type [Graph], LG Ads Solutions, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
