Preferred platforms for watching among CTV users in the U.S. 2024, by content type

Published by
Julia Stoll,
Dec 10, 2024

As of March 2024, television remains the most preferred platform among connected TV (CTV) users in the United States for watching movies, TV shows, and sports. Meanwhile, mobile devices are the top choice for watching social videos, with 68 percent of users opting for them.

Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2024, by content type

CharacteristicTVMobile device PC/Laptop
Movies 79% 14% 7%
TV shows 76% 16% 8%
Sports 78% 15% 7%
Social videos 19% 68% 14%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of respondents79%79%76%76%78%78%19%19%14%14%16%16%15%15%68%68%7%7%8%8%7%7%14%14%TVMobile devicePC/LaptopMoviesTV showsSportsSocial videos
0%20%40%60%80%100%

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Release date

April 2024

Region

United States

Survey time period

February and March 2024

Number of respondents

1,155 respondents

Age group

18 years and older

Special properties

CTV users

Method of interview

Online panel

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