A survey conducted in 2023 in the United States and the United Kingdom shows the percentages of shoppers who have purchased a product based on shoppable advertisements. Approximately a quarter of consumers have already made a purchase using shoppable searches, and around 17 percent through shoppable social media. Purchases made through television streaming are a little over ten percent.
Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023
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Acxiom. (September 8, 2024). Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom. "Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023." Chart. September 8, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom. (2024). Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom. "Share of Consumers Who Purchased Products through Shoppable Ads in The U.S. and Uk in 2023." Statista, Statista Inc., 8 Sep 2024, https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom, Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023 Statista, https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/ (last visited September 27, 2024)
Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023 [Graph], Acxiom, September 8, 2024. [Online]. Available: https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/