A recent survey revealed that almost two out of five U.S. CTV users found of having too many content choices to be their main challenge when searching for content to watch. Additionally, 37 percent struggled to remember which platform the content is on, while 30 percent report difficulties navigating from the home screen to streaming content.
Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024
Characteristic
Share of respondents
Too many content choices
38%
Canott remember what platform content is on
37%
Complicated navigating from home screen to streaming content
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LG Ads Solutions. (April 3, 2024). Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. "Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 ." Chart. April 3, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. (2024). Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions. "Leading Challenges Consumers Faced While Searching for Content to Watch on Connected Tv (Ctv) in The United States as of March 2024 ." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1490957/ctv-users-content-discovery-challenges-united-states/
LG Ads Solutions, Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 Statista, https://www.statista.com/statistics/1490957/ctv-users-content-discovery-challenges-united-states/ (last visited January 08, 2025)
Leading challenges consumers faced while searching for content to watch on connected TV (CTV) in the United States as of March 2024 [Graph], LG Ads Solutions, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1490957/ctv-users-content-discovery-challenges-united-states/
