Most popular social media channels used by B2B buyers in the U.S. 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in 2024 in the United States shows what are the most popular social media channels used by business-to-business buyers (B2B). YouTube appears as number one at 17 percent, followed by Facebook with 16 percent and Instagram at 14. The least popular social media channel among the buyers is WeChat, at around one percent. 

Popular social media channels used by B2B buyers in the U.S. in 2024

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Release date

September 2024

Region

United States

Survey time period

2024

Number of respondents

1,500 decision makers

Supplementary notes

Figures were rounded.

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