A survey conducted in 2024 in the APAC region shows what are the most popular social media channels used by business-to-business buyers (B2B). YouTube appears as number one at 22 percent, followed by both Facebook and Instagram at 13 percent each. The least popular among buyers are Reddit, Pinterest and WeChat at around 1 percent each.
Popular social media channels used by B2B buyers in the APAC region in 2024
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Digitalzone. (September 8, 2024). Popular social media channels used by B2B buyers in the APAC region in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone. "Popular social media channels used by B2B buyers in the APAC region in 2024." Chart. September 8, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone. (2024). Popular social media channels used by B2B buyers in the APAC region in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone. "Popular Social Media Channels Used by B2b Buyers in The Apac Region in 2024." Statista, Statista Inc., 8 Sep 2024, https://www.statista.com/statistics/1490921/apac-popular-social-media-channels-b2b-buyers/
Digitalzone, Popular social media channels used by B2B buyers in the APAC region in 2024 Statista, https://www.statista.com/statistics/1490921/apac-popular-social-media-channels-b2b-buyers/ (last visited November 21, 2024)
Popular social media channels used by B2B buyers in the APAC region in 2024 [Graph], Digitalzone, September 8, 2024. [Online]. Available: https://www.statista.com/statistics/1490921/apac-popular-social-media-channels-b2b-buyers/