During a 2024 survey carried out among senior marketers worldwide, 26 percent stated they were planning to reduce advertising spending on X (formerly Twitter) in 2025; four percent said they thought that advertising on X provided brand safety.
Attitudes of marketers towards X (formerly Twitter) worldwide as of September 2024
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Kantar. (September 4, 2024). Attitudes of marketers towards X (formerly Twitter) worldwide as of September 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1490915/attitudes-x-twitter-advertising/
Kantar. "Attitudes of marketers towards X (formerly Twitter) worldwide as of September 2024." Chart. September 4, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1490915/attitudes-x-twitter-advertising/
Kantar. (2024). Attitudes of marketers towards X (formerly Twitter) worldwide as of September 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1490915/attitudes-x-twitter-advertising/
Kantar. "Attitudes of Marketers towards X (Formerly Twitter) Worldwide as of September 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490915/attitudes-x-twitter-advertising/
Kantar, Attitudes of marketers towards X (formerly Twitter) worldwide as of September 2024 Statista, https://www.statista.com/statistics/1490915/attitudes-x-twitter-advertising/ (last visited November 22, 2024)
Attitudes of marketers towards X (formerly Twitter) worldwide as of September 2024 [Graph], Kantar, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490915/attitudes-x-twitter-advertising/