Top GenAI challenges for social media marketing according to marketers worldwide 2024

Published by Statista Research Department, Sep 10, 2024

As of May 2024, around 43 percent of marketers surveyed worldwide said maintaining authenticity was a challenge when using generative artificial intelligence (GenAI) for social media marketing. Maintaining the value of human creativity ranked second, cited by 40 percent of respondents. According to the same study, the leading benefits of GenAI for global social media marketing included increased efficiency and easier idea generation.

Leading challenges of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024

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Release date

August 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

1,680 respondents

Special properties

among marketing, public relations (PR), sales, and customer service professionals using GenAI in social media marketing activities at least monthly

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

The surveyed markets included Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

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Statistics on " Social media advertising and marketing worldwide "

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Other statistics that may interest you Social media advertising and marketing worldwide

Overview

7

Market leaders

5

Usage

6

Effectiveness & metrics

5

Consumers

4

The role of AI in social media marketing

4

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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