According to a March 2024 survey, nearly 80 percent of U.S. adults preferred streaming TV and video over traditional TV, as it allows them to watch content on their own schedule. Approximately two-thirds of respondents said that streaming TV offers more content options, while 47 percent found it easier to discover new content.
Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2024
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LG Ads Solutions. (April 3, 2024). Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions. "Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2024 ." Chart. April 3, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions. (2024). Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2024 . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions. "Most Common Reasons Why Connected Tv (Ctv) Users Prefer Streaming Video over Cable, Satellite, or Broadcast Tv in The United States as of March 2024 ." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
LG Ads Solutions, Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2024 Statista, https://www.statista.com/statistics/1490900/ctv-users-streaming-tv-preference-reason-us/ (last visited January 08, 2025)
Most common reasons why connected TV (CTV) users prefer streaming video over cable, satellite, or broadcast TV in the United States as of March 2024 [Graph], LG Ads Solutions, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1490900/ctv-users-streaming-tv-preference-reason-us/
