Off- and online channels B2B buyers learn about vendors from in the APAC region 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in the APAC region in 2024 shows which online and offline channels business to business (B2B) buyers get to know vendors from. Industry events or trade shows are the most used channels at around 20 percent, followed by internet searches at 14 percent. The least used channels for finding vendors are Reddit and Pinterest, at about one percent each. 

Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024

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Release date

September 2024

Region

APAC

Survey time period

2024

Number of respondents

1,500 respondents

Special properties

*decision makers

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Statistics on " Manufacturing e-commerce "

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Other statistics that may interest you Manufacturing e-commerce

Market overview

7

Digital procurement

6

Generalist marketplaces

4

Vertical marketplaces

6

Buying process

4

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Topics

Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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