Change in TV viewing habits via traditional TV among consumers in the U.S. 2023-2024

Published by
Julia Stoll,
Dec 13, 2024

In a 2024 survey, U.S. adults with an internet-connected TV (CTV) were asked about their TV viewing habits, with the results revealing that over one-third of respondents reported watching less TV through traditional platforms like cable, satellite, or broadcast in 2024, up from 21 percent in 2023. Meanwhile, those watching the same amount dropped from 57 percent to 44 percent in same period.

Year-over-year change in TV viewing habits of consumers through cable, satellite, or broadcast services in the United States in 2023 and 2024

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Release date

April 2024

Region

United States

Survey time period

2023, February and March 2024

Number of respondents

1,155 respondents

Age group

18 years and older

Special properties

internet-connected TV users

Method of interview

Online survey

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Statistics on " Television in the United States "

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Overview

6

Infrastructure

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Advertising

5

Online and connected TV

4

Pay TV

5

Top networks

4

Companies

4

Content

8

Consumer behavior

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Topics

Cable TV in the United StatesPay TV in the United StatesPay TV worldwidePay TV in Latin AmericaPay TV in India
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