Off- and online channels B2B buyers learn about vendors from in the EMEA region 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in the EMEA region in 2024 shows, through which online and offline channels, business to business (B2B) buyers get to know vendors from. The channel used the most is the internet, where 15 percent of buyers can search for the vendors, followed by industry events or trade shows, at 13 percent. The least used form is through TikTok, at less than two percent. 

Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024

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Release date

September 2024

Region

Africa, Europe, MENA

Survey time period

2024

Number of respondents

1,500 decision makers

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Statistics on " Manufacturing e-commerce "

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Topics

Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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