A survey conducted in 2024 in the United States shows what types of contents are the most compelling for the business to reach a decision when finalizing a purchase. Online reviews are the most impacting, at almost 13 percent, followed by supplier websites and industry forms at 9.5 percent each. Long form videos are the least compelling for the business when finalizing a purchase, at less than one percent.
Types of content used in finalizing B2B purchase decisions in the U.S. in 2024
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Digitalzone. (September 5, 2024). Types of content used in finalizing B2B purchase decisions in the U.S. in 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1490860/us-content-b2b-purchase-decisions/
Digitalzone. "Types of content used in finalizing B2B purchase decisions in the U.S. in 2024." Chart. September 5, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1490860/us-content-b2b-purchase-decisions/
Digitalzone. (2024). Types of content used in finalizing B2B purchase decisions in the U.S. in 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1490860/us-content-b2b-purchase-decisions/
Digitalzone. "Types of Content Used in Finalizing B2b Purchase Decisions in The U.S. in 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1490860/us-content-b2b-purchase-decisions/
Digitalzone, Types of content used in finalizing B2B purchase decisions in the U.S. in 2024 Statista, https://www.statista.com/statistics/1490860/us-content-b2b-purchase-decisions/ (last visited December 30, 2024)
Types of content used in finalizing B2B purchase decisions in the U.S. in 2024 [Graph], Digitalzone, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1490860/us-content-b2b-purchase-decisions/
