Types of content that influence B2B purchase decisions in the APAC region 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in 2024 in the APAC region shows what types of contents are the most compelling for the business to reach a decision when finalizing a purchase. Suppliers websites and industry forums are the most impacting, at 13 and 11 percent respectively. Infographics, e-books, podcasts and long form videos have the least compelling action for the business to finalize a purchase, at around 1.5 percent.

Types of content used in finalizing B2B purchase decisions in the APAC region in 2024

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Release date

September 2024

Region

APAC

Survey time period

2024

Number of respondents

1,500 decision makers

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Amazon BusinessAmazonAmazon Prime DayAmazon Web ServicesAmazon sellers
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