Types of content that influence B2B purchase decisions in the EMEA region 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in 2024 in the EMEA region shows what types of contents are the most compelling for the business to reach a decision when finalizing a purchase. Data sheets and supplier websites are the most impacting on the final decision, at 11 and 10.2 percent respectively. Interactive tools, blog spots and long form videos have the least impact in their decisions, at around 0.80 percent. 

Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024

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Release date

September 2024

Region

Africa, Europe, MENA

Survey time period

2024

Number of respondents

1,500 respondents*

Special properties

*decision makers

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Statistics on " B2B e-commerce in Europe "

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Other statistics that may interest you B2B e-commerce in Europe

Overview

4

United Kingdom

4

Italy and Germany

6

Nordics

7

France and Benelux

6

Other EU countries

4

Trends

3

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Topics

B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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