Types of content that influence B2B purchase decisions in the EMEA region 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in 2024 in the EMEA region shows what types of contents are the most compelling for the business to reach a decision when finalizing a purchase. Data sheets and supplier websites are the most impacting on the final decision, at 11 and 10.2 percent respectively. Interactive tools, blog spots and long form videos have the least impact in their decisions, at around 0.80 percent. 

Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024

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Release date

September 2024

Region

Africa, Europe, MENA

Survey time period

2024

Number of respondents

1,500 respondents*

Special properties

*decision makers

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Overview

6

Online traffic

8

Competitors

8

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Topics

Amazon BusinessAmazonAmazon Prime DayAmazon Web ServicesAmazon sellers
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