A survey conducted in 2023 in the United States and United Kingdom shows the adoption gap in predictive personalization strategies, where some brands are aware of these strategies, but not all of them are taking action to implement them. Around 75 percent of brands are aware of smart recommendations of products and services based on past behavior, however, about 60 percent of them are deploying it. With tailored content in e-mail communications, there are more brands implementing it (75 percent) than the ones aware of it (73 percent).
Predictive personalization strategies in the U.S. and UK in 2023
Characteristic
Brands aware of different personalization strategies
Brands who are actually doing it among those already aware
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Acxiom. (May 19, 2024). Predictive personalization strategies in the U.S. and UK in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1490782/uk-us-aware-brands-personalization/
Acxiom. "Predictive personalization strategies in the U.S. and UK in 2023." Chart. May 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1490782/uk-us-aware-brands-personalization/
Acxiom. (2024). Predictive personalization strategies in the U.S. and UK in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1490782/uk-us-aware-brands-personalization/
Acxiom. "Predictive Personalization Strategies in The U.S. and Uk in 2023." Statista, Statista Inc., 19 May 2024, https://www.statista.com/statistics/1490782/uk-us-aware-brands-personalization/
Acxiom, Predictive personalization strategies in the U.S. and UK in 2023 Statista, https://www.statista.com/statistics/1490782/uk-us-aware-brands-personalization/ (last visited December 21, 2024)
Predictive personalization strategies in the U.S. and UK in 2023 [Graph], Acxiom, May 19, 2024. [Online]. Available: https://www.statista.com/statistics/1490782/uk-us-aware-brands-personalization/
