A survey conducted in 2023 in the United States and United Kingdom shows what are the main challenges encountered by companies when considering implementing personalization methods into their platforms. Over 40 percent of the companies think they do not have sophisticated enough analytics capabilities to do it, and around 30 percent have to consider the expense of implementing such systems for the artificial intelligence (AI) use.
Challenges in implementing personalization in the U.S. and UK in 2023
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Acxiom. (May 19, 2024). Challenges in implementing personalization in the U.S. and UK in 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1490774/uk-us-challenges-personalization-implementing/
Acxiom. "Challenges in implementing personalization in the U.S. and UK in 2023." Chart. May 19, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1490774/uk-us-challenges-personalization-implementing/
Acxiom. (2024). Challenges in implementing personalization in the U.S. and UK in 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1490774/uk-us-challenges-personalization-implementing/
Acxiom. "Challenges in Implementing Personalization in The U.S. and Uk in 2023." Statista, Statista Inc., 19 May 2024, https://www.statista.com/statistics/1490774/uk-us-challenges-personalization-implementing/
Acxiom, Challenges in implementing personalization in the U.S. and UK in 2023 Statista, https://www.statista.com/statistics/1490774/uk-us-challenges-personalization-implementing/ (last visited December 24, 2024)
Challenges in implementing personalization in the U.S. and UK in 2023 [Graph], Acxiom, May 19, 2024. [Online]. Available: https://www.statista.com/statistics/1490774/uk-us-challenges-personalization-implementing/
