During the last quarter of 2023, 47.8 percent of American and Canadian non-users of OTT video indicated that watching traditional TV was enough for them, making it the most common reason for not using streaming services. Further 23.1 percent stated that they do not like to watch online content.
Reasons for not using over-the-top (OTT) video services in the United States and in Canada as of 4th quarter 2023
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Media Play News. (July 23, 2024). Reasons for not using over-the-top (OTT) video services in the United States and in Canada as of 4th quarter 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1490749/reasons-non-users-for-ott-us-can/
Media Play News. "Reasons for not using over-the-top (OTT) video services in the United States and in Canada as of 4th quarter 2023." Chart. July 23, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1490749/reasons-non-users-for-ott-us-can/
Media Play News. (2024). Reasons for not using over-the-top (OTT) video services in the United States and in Canada as of 4th quarter 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1490749/reasons-non-users-for-ott-us-can/
Media Play News. "Reasons for Not Using Over-the-top (Ott) Video Services in The United States and in Canada as of 4th Quarter 2023." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1490749/reasons-non-users-for-ott-us-can/
Media Play News, Reasons for not using over-the-top (OTT) video services in the United States and in Canada as of 4th quarter 2023 Statista, https://www.statista.com/statistics/1490749/reasons-non-users-for-ott-us-can/ (last visited January 08, 2025)
Reasons for not using over-the-top (OTT) video services in the United States and in Canada as of 4th quarter 2023 [Graph], Media Play News, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1490749/reasons-non-users-for-ott-us-can/