In the United States, online shoppers aged 45 to 54 were most often using TikTok to find digital coupons, with 40 percent of respondents to a survey on digital couponing reporting so in 2024. Telegram was popular among respondents aged 18 to 34.
Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group
According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."
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Dontpayfull. (September 1, 2024). Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull. "Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group." Chart. September 1, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull. (2024). Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull. "Share of Shoppers Finding Digital Coupons on Select Social Media Platforms in The United States as of 2024, by Age Group." Statista, Statista Inc., 1 Sep 2024, https://www.statista.com/statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull, Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group Statista, https://www.statista.com/statistics/1490659/us-digital-coupon-social-media-shoppers-age/ (last visited December 20, 2024)
Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group [Graph], Dontpayfull, September 1, 2024. [Online]. Available: https://www.statista.com/statistics/1490659/us-digital-coupon-social-media-shoppers-age/
