Consumers likely to accept AI advice on products 2023, by category

Published by Daniela Coppola, Sep 5, 2024

A survey conducted globally among retail consumers in 2023 shows how likely they would be to accept products' recommendation from artificial intelligence (AI) tools. Over 50 percent of those shopping in the beauty and electronics segment are willing to accept AI's advice. Those shopping for clothing and groceries range between 40 and 50 percent. 

Share of consumers willing to receive AI recommendations on products in 2023, by category

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Source

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Release date

August 2024

Region

Worldwide

Survey time period

December 6 to 12, 2023

Number of respondents

9,780 retail consumers

Supplementary notes

The source surveyed a representative sample of 9,780 consumers from 12 countries: Australia, Brazil, Canada, France, Germany, Greater China, India, Japan, Spain, UAE, UK and the United States.

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Statistics on " Artificial intelligence (AI) in e-commerce "

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Overview

4

Level of implementation

6

Business adoption

7

Consumer behavior

8

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Topics

Fashion e-commerce worldwideFashion e-commerce in the United StatesASOSZalandoFashion e-commerce in the United Kingdom
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