Millennials were the generational cohort most likely to be receiving digital coupons from an email subscription in 2024. A survey conducted reported that close to 58 percent of Millennials received coupons in this way, while nearly 49 percent of Gen Z got their digital coupons from emails.
Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort
According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."
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Dontpayfull. (September 1, 2024). Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull. "Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort." Chart. September 1, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull. (2024). Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull. "Online Shoppers Who Receive Digital Coupons via Email Subscriptions in The United States as of 2024, by Generational Cohort." Statista, Statista Inc., 1 Sep 2024, https://www.statista.com/statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull, Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort Statista, https://www.statista.com/statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/ (last visited November 21, 2024)
Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort [Graph], Dontpayfull, September 1, 2024. [Online]. Available: https://www.statista.com/statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
