According to a survey conducted by Rakuten Insight in South Korea in 2024, around 55.5 percent of respondents stated that they did not subscribe to Subscription-Video-on-Demand (SVoD) or video streaming service providers because it was too expensive. Other reasons included having free or cheaper access to shows elsewhere and not being interested in the shows offered by the service.
Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/
Rakuten Insight. "Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024." Chart. September 4, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/
Rakuten Insight. (2024). Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/
Rakuten Insight. "Reasons for Not Subscribing to Subscription-video-on-demand (Svod) Services in South Korea as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/
Rakuten Insight, Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024 Statista, https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/ (last visited November 22, 2024)
Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/
